Turn Product Hunt comments into testimonials

A Product Hunt launch produces something your site probably lacks: real people, in public, saying why they like your product. Those comments are quotes you can use. This post covers how to turn them into testimonials the right way, which means asking first and keeping them accurate.

Public does not mean free to reuse

A comment is visible to anyone, but that does not give you the right to put it in your marketing. The author wrote it for a thread, not for your landing page. Reproducing it with their name and photo implies they endorse you in an advert. So ask. Most people say yes, and asking takes a minute.

Step 1: Collect the good comments

During the week after launch, go through the comments and mark the ones that:

• Describe a result or a use case in the person's own words.
• Come from someone your future customers would recognise or resemble.
• Are specific. "Saved me an afternoon of copy-pasting" beats "Love it!"

Ignore comments you disagree with or can't verify. Don't pick only the shiniest. A mix of lengths and voices reads as real.

Step 2: Ask the author

Reply to the comment, or send a message if you are connected. Keep it short.

Thanks so much for the kind words on launch day, [first name]. May I show your comment on our website, with your name and company? I'm happy to take it down whenever you ask.

If they agree, send your collection link so they can confirm it, add a line, or rewrite it. Their reply on a collection page is clear evidence of consent, which a thread reply isn't.

Step 3: Add the quote to your Space

You have two routes.

• Let them write it. Send the collection link. The customer submits it and it arrives in your inbox for approval.
• Add it yourself. If they agreed in the thread, you can add the testimonial manually or import a Product Hunt quote, recording where it came from. Mark the source so the wall can say "from Product Hunt".

Use the same words as the comment. Trim only for length and keep the original so you can always show what was said.

Step 4: Show the source

Say where each quote came from. A label such as "Product Hunt comment, 7 Dec 2026" is more credible than an unlabelled card, since a reader can go and find it. It also protects you: a quote that is plainly from a launch thread does not pretend to be a long-term customer's review.

Step 5: Come back in a month

Launch-day comments are early impressions. A month later, ask the people who stayed: "Now that you have used it for a month, what would you tell someone who is thinking about it?" Those later quotes are stronger, and they replace the early ones on your main wall.

What to avoid

• Quoting makers and friends. Comments from your team, your investors or people who obviously know you add little. Readers can tell.
• Merging comments. Don't stitch two comments into one quote. If both are good, show two.
• Quoting a complaint as praise. If a comment mixes praise and a request, use the praise only if the author agrees and the meaning is unchanged. Otherwise leave it out.
• Forgetting the author's photo. An avatar belongs to the person. Use it only if they agree, or show initials.

Thank them in public

Whatever the answer is, reply to the comment. A short "thank you, I've added it" on the thread is good manners and shows other visitors that you read what they write.

Where to use the quotes

• A headline quote under your hero.
• A section on your pricing page.
• The Product Hunt badge area on your home page, if you have one.
• Your post-launch email to the people who signed up that week.

A note on other sites

The same approach works for comments on other platforms, such as a thread on Hacker News, a post on X or a review on a software directory. Each has its own rules about reuse, so read them. When in doubt, ask the author. And when you quote someone, make sure you attribute them to the place where they said it.

Keep a record

For each quote, store: the text, the author, where it was said, the date, and how they agreed. A spreadsheet is enough. If anyone asks you to remove a comment later, remove it and confirm. It costs you little and it keeps good will intact.